Victoria Square →

Victoria Square is Northern Ireland’s largest shopping centre, located in the heart of Belfast.

To celebrate the summer shopping season the client tasked myself and a team of creatives across digital, video and social teams to create the full outdoor advertising campaign based around the 100th Anniversary of The Wizard of Oz.

Working alongside an illustrator, I art directed and managed all material for the campaign, keeping a consistent, playful feeling that would invite you into a world of adventure.

Brand Identity, Advertising , Editorial, Interiors, OOH Print